Designing for Contradictions

Wicked Gud :
Santa would genuinely be confused at the prospect of Wicked Gud, the pasta inspired from the whole-grain, maida-free goodness of the Indian kitchen. After all, can something be so bad's actually good? Our team built on the paradoxical name we coined with packaging design rich in playful neons and other category-defying elements like the absence of a conventional, functional 'back of pack'. This is a perfect treat during the holiday season with an unheard promise: junk food that's actually Gud for you!