Rightly understood to be the first interface between the consumer and the product, packaging is one of the most fundamental activities when it comes to product launches. A multidisciplinary affair, packaging design blends form, structure, materials, colour, typography and most importantly, key product information to deliver a container that is most appropriate. In our capacity as a packaging design company, Elephant creates effective packaging through impactful and clutter breaking expressions of the brand’s promise and benefits in a consumer-friendly design solution. Our services in this domain provide an entire host of front and back-end benefits to our clients, from protection to shelf-differentiation.
The new Frontier for Packaging Design company solutions
The contemporary business landscape has ensured that the importance of packaging design remains undiminished. Each vertical, no matter how niche it otherwise may seem, is inundated with cutthroat competition. Players of all sizes – from the homegrown MSME, the tech-savvy startup or the conglomerate – are constantly on the search for differentiation and packaging design is often the primary mode to achieve exactly that.
Beyond that, the consumer’s mindset has also evolved considerably. Gone are the days where companies were opaque, faceless entities whose products could be sheathed in the bare minimum. Today, entire stories are curated and told via the packaging medium and brands that wish to survive are often found seeking the services of a top packaging design agency so as to convert these opportunities.
At Elephant, we possess an excellent track record when it comes to providing an exhaustive suite of packaging design services: from designing a visual packaging system from scratch to revamping extant packaging for newer, evolving contexts – we do it all. Our design solutions have won several accolades for their crystal-clear communication, differentiation potential and business impact on both, a local and a global level.
Cultivating Desire and Shelf Appeal
What does successful packaging design look like? The adage of ‘Don’t judge a book by its cover’ sounds pretty hunky dory if we’re being spiritual. But research tells us otherwise. A variety of studies tell us that a majority of consumers (from 60-90% across sources!) make a buying decision based on how the packaging looks – and any top packaging design company with an impactful presence cannot ignore the aesthetic aspect.
The team at Elephant is extremely well-versed in this department, where we determine colour, typography, placement and more with an intuitive understanding of products, their category codes and other theoretical aspects within the field of art and related aesthetics. We also undertake extensive research that includes culture theory, sociology, ethnographic analysis and more to understand the impact of certain visuals, typography and colours – all of which goes into determining what the package will look like.
This ensures that as your product enters the highly competitive shelf-space, be it on the retail shelf, in an online e-commerce portfolio, a brochure or otherwise: it distinguishes itself in a definitive manner. More importantly, like all good packaging is supposed to do within the 3-second span of time that the consumer has to make buying decisions: it cultivates desire in their minds.
Stories Embedded Within and Without
Any packaging design company can, in theory, create packaging that is attractive and differentiated due to the increasing inundation in the field of graphic design. As imaging tools become increasingly accessible, this isn’t a callous statement when it comes to the technical know-how for designers. However, what is often lost is the brand story – and the effective translation of the brand’s intent and vision onto the surface of the packaging structure.
Our designers go the extra mile to provide a host of packaging design services that are specifically geared for this intent, such as conducting business intent workshops, leveraging extant economic trends, translating consumer insights into aesthetic form as well as conducting sentiment analysis to determine what extent brand image exists within the consumer’s mind and what can be done to improve upon/redirect it via packaging design.
Questions like: Is your product playfully aligned or serious? Premium or standardized? Overtly approachable or measurably aloof? Ultimately, what is the prominent emotion it focuses on? This may range from envy to power, self-pampering to self-less, sombreness or celebration – the potential is limitless.
Changing times require changing narratives and so it is with our packaging design services. The young consumer demands new standards for brands to uphold, such as material sustainability, ethicality in production and disposal, an environmentally friendly outlook, scientific potency and more. Our designers actively work to advise brands on aligning their core processes with these paradigms. In tandem, we ensure that the communication on their packaging also provides a glimpse into the brand’s inner workings and personality without over, or understating details.
Innovation and Prescience
While we definitely design for the present, it has been a matter of principle at Elephant to always be future focused. As an award-winning packaging design company, leveraging new design trends and researching new ones to create packaging the defies norms is now something we pride ourselves on implementing successfully.
The emergence of sophisticated, customer-centric packaging ensures that it does not simply hold visual appeal or adheres to ethical guidelines – it provides a holistic packaging experience that starts from seeing and ends at firm, indelible impact. This is visible across a range of packaging services we’ve offered our clients. Our visual design systems, in particular, benefit from our future-forward approach since they’re geared for longevity through versatility: the addition of new products to an existing range, or revamping an existing range for a more contemporary look and feel is something we incorporate for in an age where complacency is punished and never rewarded.
Our Processes and Services at a Glance
Within our suite of packaging design agency services, we provide the following roster of services, often taking the help of additional wings within the organization for a collaborative approach that guarantees both: tangible and intangible results, be it from an aesthetic perspective or that of increasing ROI.
Business intent workshopping
Product/Brand strategy development/Product positioning
Conceptualizing and Implementation: Visual Identity and Adaptive Packaging Systems
Consumer Research/Trend Research/ Category code research
Packaging Design strategy & Architectural Development
Packaging design for Hero Products/Ingredients
Guideline formulation for extensions
Artwork development and Pre-press troubleshooting
Revamping Extant Product Range(s)